Organizational Change

  Title: Maybank's Change Management Journey and the Application of Kurt Lewin's Change Model Introduction: Change management is a crucial aspect of organizational success, enabling companies to adapt to evolving market conditions, technological advancements, and customer expectations. This essay explores Maybank's change management journey, focusing on the application of Kurt Lewin's Change Model. Maybank, one of Malaysia's largest banks, underwent significant transformation to embrace digitalization and enhance its competitive position in the financial industry. Maybank's Change Management Journey: Maybank recognized the need for change in response to the digital revolution and changing customer preferences. The bank embarked on a comprehensive transformation journey to enhance customer experiences, improve operational efficiency, and drive innovation. The following sections delve into the key phases of Maybank's change management journey, highlighting the...